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Sunday, February 15, 2009

Professors Give Thoughts on Firms Best Recruiting Moves
Anonymous. CPA Practice Management Forum. Riverwoods: Nov 2006. Vol. 2, Iss. 11; pg. 20, 1 pgs

Abstract (Summary)
According to many professors that responded to PAR's 25th Annual Professors Survey, accounting students want interaction with firm partners and staff during recruiting-type events, and the largest accounting firms have obviously listened. One way to maximize that interaction between accounting firm personnel and students is through case competitions, according to survey respondents. Professors cited PricewaterhouseCoopers xTax Challenge, Deloitte's case Study Competition, Deloitte's Tax Case Competition, KPMG's NABA Accounting Case Competition and the KPMG/ALPFA business case competition as being great programs. Outside of case competitions and team building, many professors said the best way to recruit the top students was to offer internships and give financial help to students interested in getting a master's of accountancy degree.

Many professors favor case competitions and team building events.

Amounting students want interaction with firm partners and staff during recruiting-type events, and the largest accounting firms have obviously listened, according to many professors that responded to PAR's 25th Annual Professors Survey.

"Students want to interact with the actual people they would be working with," said University of Louisville Associate Professor of Accountancy, Bill Stout.

Many professors echoed those thoughts, saying the more partner/professional to student interaction the better.

One way maximize that interaction between accounting firm personnel and students is through case competitions, according to survey respondents.

"Case competitions are great because you have professor participation combined with students using classroom learning to solve real-life accounting and tax problems and they interact with firm personnel," said University of Wisconsin Associate Professor of Accounting and Information Systems, Terry Warfield. "It is great for everyone."

Dr. James Benjamin, head of Texas A&M's Department of Accounting, said the focus on substantial events, instead of just social events, is better for everyone.

"Students that participate in case competitions get a lot out of them," he said. "They are a very positive experience for them."

Professors cited PricewaterhouseCoopers xTax Challenge, Deloitte's case Study Competition, Deloitte's Tax Case Competition, KPMG's NABA Accounting Case Competition and the KPMG/ALPFA business case competition as being great programs.

Case competitions weren't the only programs identified by professors as being a great experience for the students.

Deloitte and KPMG were singled out for their leadership conferences and professors also mentioned Ernst & Young's Summer Leadership program.

Several professors said PwC's Pit Crew Challenge was a great team-building event for the students. Crowe/Indianapolis, got several mentions for its use of a scavenger hunt with students.

Professors didn't restrict their comments to the profession's largest firms.

Two professors commended Green & Seifter CPAs/Syracuse, N.Y. (Eight partners, 38 total staff), for its version of Jeopardy. The firm invites accounting students from four local colleges to participate in the event. A firm partner, Terry McCarthy, serves as "Alex Trebeck" while teams try to answer accounting- and taxrelated questions.

Outside of case competitions and team building, many professors said the best way to recruit the top students was to offer internships and give financial help to students interested in getting a master's of accountancy degree.

"Internships aren't innovative just effective," said one survey respondent.

Professors acknowledged the Grant Thornton Footsteps Experience.

EY's Your Master Plan proe gram was tabbed by professors as a great program, offered through the University of Notre Dame and the University of Virginia that gives participants the chance to earn a master's of accountancy degree.

Several professors applauded Dixon Hughes/High Point, N.C., for its use of internships with students that have completed their junior year, along with making a commitment to the student to support them through the masters program.

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